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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Godin, Seth
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All Marketers Are Liars
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Godin, Seth

WE BELIEVE THAT WINE TASTES BETTER IN A $20 GLASS than a St glass. We believe that $125 sneakers make our feet feel better-and look cooler- than a $25 brand. And believing it makes it true. As Seth Godin explains, great marketers don't talk about features or even benefits. Instead, they tell a story a story we want to believe. whether it's factual or not. In a world where most people have an…

Edisi
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ISBN/ISSN
978 - 1 - 59184 - 533 - 1
Deskripsi Fisik
xviii, 220 halaman ; 18 cm
Judul Seri
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No. Panggil
001.42 GOD a